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Part Time Graphic Design Associate

Just a year ago when I took the leap to start my own business and work one-on-one with a clientele of entrepreneurs, I had no idea how much growth and opportunity could take place over the next few months. Just this year, I’ve been honored to help over 30 businesses start, grow, and elevate their design and products. It’s been so gratifying to see how having that design partnership can give biz owners more confidence to share their best talents, ideas, and solutions to people who truly need them.

One of my greatest wishes for 2019 is to make the process of finding a trustworthy and thoughtful designer EASIER. Every business owner should feel empowered to do more of what they do best, with a great design team behind them making their ideas come to life.

The best ideas come from collaboration and team work (and okay, the actual capacity to take on more projects and help more people!). That’s why I’m so excited to announce that I’m hiring a part time design associate!

This person would come alongside me to serve my existing and new retainer clients with smart graphics and well-designed products. Projects would run the gamut, from simple social media graphics to digital PDF downloads to printed collateral. Like me, the person best fit for this position values creating fun and meaningful experiences for people, testing new ideas, and continually improving.

The position is virtual and would require 5 hours/week with the hopes of increasing hours in the future.

Sound like something you’d love to do? Read the qualifications below, get your portfolio ready, and apply before November 28.

Job Responsibilities:

  • Commit to 5 hours/week to start

  • Work closely with Nicole and follow her creative direction

  • Formulate design concepts and for Nicole A. Yang The Design Lab and select clients

  • Create marketing and social graphics, interactive PDFs and advertisements for The Design Lab and select clients

  • Pull mood board and inspiration images based on client keywords and art direction provided by Nicole

  • Take responsibility for and meet all deadlines assigned to this position

  • Balance multiple client needs and deadlines

  • Adapt to multiple client styles

  • Attend weekly check-in meetings via video conference

Job Requirements:

  • 2+ years of graphic design experience

  • Familiar with designing for digital experiences and best practices for digital design

  • Familiar with print production and best practices for printed product

  • Fluent in Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

  • Has access to a computer, internet, and the Adobe Creative Suite

  • Knowledge of basic HTML/CSS is a plus

The person best suited for this position:

  • Is detail-oriented, highly organized and can efficiently manage multiple projects

  • Is comfortable on video conference

  • Is confident pitching and communicating ideas, design decisions, and feedback

  • Gracefully receives constructive feedback

  • Is proactive in organizing his/her own workflow, contributing new efficiencies, and voicing challenges

  • Loves to learn, is curious about how things work, and consistently wants to improve

  • Values efficiency

  • Loves a good pun

*Compensation commensurate with experience.

Nicole YangComment
5 UNEXPECTED WAYS TO RACK UP DESIGN FEES

Truth-bomb time, guys. You’re paying for design time that you don’t need!

Designers are here to help you run and promote your business, but there are parts of the creative workflow that can create holding patterns, delays, or double the work — all things that add up to more design time and more fees!

WATCH MY LATEST VIDEO ON THE 5 WAYS TO IMPROVE YOUR DESIGN EXPERIENCE TO FIND OUT:

  • The #1 thing that's causing you to overspend on design fees

  • What to send your designer and how to send it

  • How to organize your information to prevent wasted time trying to find things

 
 
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5 WAYS TO TIGHTEN UP YOUR DESIGN

Are you already killing it in Canva and DIYing your own business graphics? Pat yourself on the back! Do you want your designs to be a little more refined and a little more professional looking? You bet!

There are always a few things you can do to tighten things up when designing your own graphics.

WATCH MY LATEST VIDEO ON THE 5 TIPS TO USE ON A DAILY BASIS TO FIND OUT:

  • The one thing you can do to tighten things up

  • How to increase readability and conversion

  • How to avoid graphics that look gross

 
 
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HOW TO COMMUNICATE WITH YOUR GRAPHIC DESIGNER

If you've never worked with a designer before, you may be feeling like a deer in headlights. You don't know the lingo, you're not sure what your role is, you don't know what to do with your hands…

Design is a conversation and while every designer and process is different, there are a few things you can do that will keep communication open and smooth.

WATCH MY LATEST VIDEO ON THE 5 THINGS TO TELL YOUR DESIGNER TO FIND OUT:

  • How to get exactly what you want, when you want it

  • What your designer needs from you

  • How to get a piece that is going to best serve your mission and your audience

 
 
Nicole YangComment
Designer Lingo 101: Digital

Since we're on our digital devices constantly, we're all relatively savvy when it comes to the tech-speak now. But, here's a quick refresher of what you need to know when it comes to digital design.


RGB

Red, green, and blue. These are the colors that are used to create all web and digital colors. It's the color profile/setting you'll want to select for any design made with the intention of publishing online, on mobile, or for video. RGB color profiles create brighter colors than CMYK, including neons.

CMYK RGB.png

Pixel

The unit that screen size and display is measured by. All graphics and images on a screen are composed of pixels. Each pixel displays one color, therefore images or graphics with more pixels (aka higher resolutions) show more detail. Pixelation occurs when we begin to perceive the pixels in an image—a sign that the quality is low and an image with a higher resolution is needed. 

resolution

The number pixels that are displayed on a screen, measured by pixel width by pixel height. For instance, an HD display on YouTube is typically 1920 pixels x 1080 pixels.

retina/hd

Retina and High Definition (HD) displays have a higher resolution than standard displays. More pixels are squeezed onto a screen (becoming smaller pixels), showing twice the amount of detail than a normal display. Because retina and HD displays are becoming more common, we now create graphics at twice the resolution than we have in the past in order to display without pixelation. 

Pixelation.png

png

Stands for Portable Net Graphics. PNGs are the best image file type for digital displays. They're optimized for screen viewing and also support transparent backgrounds. 

gif

Stands for Graphics Interchange Format. GIFs can store multiple images in a single file, creating those fun animated graphics that we all love so much.

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Coming up next week: Designer Lingo 101 - Digital