Design may look like a pretty job, but it takes a little sweat and elbow grease to make graphics that serve your business long-term and drive results immediately. 

We're here to get dirty

Great designs aren’t just pretty. They’re the unique combination of logic and poetry; it’s short-term and long-term strategy working simultaneously, it’s chemistry and art; it’s your ideas, juiced up.

Together, we weigh your long-term goals, the aspirations of your ideal client, and the strategies that lead to conversions in order to produce designs that do justice to your hard work. My goal isn’t just to give you beautiful graphics, but to give you the guidance and pathway toward building trust with your customers. 

Whew. That’s hella pressure. 

Most designs only scratch the surface of their potential, and I’m here to change that. 

WHAT WE CAN DO TOGETHER

Take that trust fall, boo!



We promise we'll catch you



As your partner in this process, we’re equal parts strategist, artist, intuitive design therapist, fixer, maker. Our driving force? Bring your ideas to life with great design.

Bonds are built by great experiences

HAVE FUN

Always look for ways to improve

DO BETTER

Nothing works unless it works for the customer

PUT THE USER FIRST

Anticipate our clients' needs and our own

BE PROACTIVE

The difficult stuff is where the growth is

GET DIRTY

OUR CORE VALUES

With a degree in journalism (yes, I do, in fact, sometimes pretend I’m a very important character from The Newsroom), and almost eight years at Southern Weddings and Cultivate What Matters, I know one thing to be true: design brings ideas to life. 

I've worked with dozens of online businesses to direct visual storytelling, launch and sell products and services, and increase their brand value. Today, I use my expertise in product, digital, and print design to help businesses grow confidently and bravely.

MEET NICOLE

Who the heck am I?

Who the heck am I?

ISFJ
Enneagram 5
Hufflepuff

BUCKET LIST

Fund someone's new biz venture
Design a food packaging line
Become a regular at a restaurant
Take a work retreat to a tropical place
Learn to tango

PERSOnALITY TYPE

I live in Raleigh, North Carolina with my boyfriend and our dog, Rudy. In my free time, I like to eat pizza and forget to go to my spin class.

HOME BASE

EXPLORE SERVICES

Find your best fit!

It’s so empowering to know that the money you spent on goods or services will “trickle down” to support causes and programs that make the world a better place.

We at the Design Lab believe in transparency, and we want to share just how much your patronage can make a difference.

Learn more about where your money goes and the causes we support. 

Where does your money go? 🤔

!