August 9, 2023
We see it all the time, and it kinda breaks our hearts…
You (a business owner, in this hypothetical situation) wish you had a gorgeous brand that looks professional and attracts the right people. There’s just one problem: You’re in your DIY era, and it’s really hard to know how to create a brand from scratch (and use it in impactful ways).
When you have to design everything for your brand, you get overwhelmed. You’re not confident about which colors to use, how a graphic should look, or if you’re designing a PDF in a way that makes any sense.
The result? Graphics and other branded assets you’re not proud of, and a whole lotta self-doubt. You’ve been Googling info on how to create a stronger brand, and maybe you’ve tried a few things.
But you’re still not confident about what you’ve put together, and you want to just get things done.
Are you feeling like this “hypothetical” is hitting a little too close to home? You’re in the right place, friend.
The Design Lab has been hard at work thinking about how we can help business owners DIY a brand that feels right for them — without making things too complicated.
Enter: The Balanced Brand Lab Kit.
Let’s clear the air — the Balanced Brand Lab Kit ISN’T anything new. We created The Balanced Brand Lab Kit as a DIY course in 2018, and we loved it. It was the perfect way to boil down what we do in our 1:1 services into something a business owner could manage by themselves.
But in the last year or so, it started to feel a little off. We knew it was time to revamp the offer to make it accessible to more folks who don’t have the time to complete a full course about how to DIY their brand.
Instead of a full course, we’ve broken the Balanced Brand Lab Kit down into a FREE 5-day email workshop.
Today, the Kit is short, sweet, and actionable (because who doesn’t love a good action plan?).
When you access this 5-day email workshop, you get bite-sized DIY daily brand development tips, delivered right to your inbox. Just one lesson a day for 4 days (plus a couple bonus emails) where we’ll share all the knowledge you need to create a brand you love — and can actually use.
What are you gonna learn during this 5-day workshop?
Here’s how the trainings break down:
🍊Email 1: A welcome and an introduction to your style guide template!
💙Email 2: How to develop brand keywords & a client persona
📣Email 3: How to create a mood board
🎨Email 4: An Introduction to colors and shades
📝Email 5: How to get more out of your brand style
Each email will include a video, transcript, and actionable checklist to help you get started ASAP by implementing what you’ve learned.
This beginner 5-day workshop has seriously everything you need to define your brand keywords and client persona, design a mood board, and define brand colors and fonts).
But we’ve added something a little extra! Once you finish the 5-day workshop, you’ll be invited into our advanced Balanced Brand Workshop (for just $39) that will go more in-depth on things like:
The Balanced Brand Lab Kit has everything you need to DIY your brand (and make sure it looks AND feels good too!). You’ll have all the resources, templates, and tools you need to take small but impactful steps toward your brand. And all designed to help you do this in less than a week. Neat, right?
If you’re someone who feels unsure about your designs, your brand colors or fonts, or anything else about your visuals, you’ll love this email workshop. And if you’re someone who tends to overthink every single design, the Balanced Brand Lab Kit is calling your name (can you hear it??).