June 6, 2023
While designer-speak can get confusing, typography, aka your font selections, is probably something you’re already pretty familiar with. You work with fonts every day, and you probably have a basic idea of what you do or don’t like without even realizing it.
Times New Roman for an email signature? Not your thing. That kitschy script font for your sister’s wedding invitation? Absolutely! Comic Sans on anything? Is that even a battle you want to fight?
Fonts are everywhere, and they’re part of what makes a brand…well, a brand. And if you’re stuck in limbo right now because you notice something’s a little off with yours, we’ve got you covered.
Check out some of our best typography resources below and learn how to take your designs to a new level!
Like anything in design, knowing the basics first will get you a lot further than just diving into a project full speed ahead. Why? Because knowing these basics helps you create a more efficient and productive design process, especially when it comes to typography.
Knowing what works well together, and what doesn’t, saves you a lot of time in the long run and actually gives you more time to experiment and play around with your designs, too.
In this post, we’re showing you four must-haves every design needs. Plus, we’ll go through how to define and include different types of fonts within your design ecosystem. If you’re still new to this whole DIY design thing, this is the place to start!
Picking your brand fonts is a big decision. You’ll be using them every day across several types of media — on your website, in your online course material, with PDFs and mockups, and on social media graphics.
But try not to sweat it too much! In the video below, we show you everything you need to know about selecting the right brand fonts. We cover:
Solid typography is one of the key elements of good design. But, just like color, it’s easy to overcrowd and overwhelm your design when there’s too much of it. If you want to make sure you keep everything balanced while staying on brand, check out the video below.
We’re showing you how to:
Now that you’ve got the basics down, we want to leave you with a few pro tips to kick things up a notch. These are some commonly overlooked elements of typography, but when done correctly, they can elevate your designs to be on par with the pros.
In this video, you’ll see how to:
Choosing the right fonts for your brand is important, but they aren’t the only thing that makes up your brand visuals. If you want to see how color, typography, photography, and everything in between work together to make something amazing, check out The Balanced Brand Lab Kit!
You’ll learn how to create a one-of-a-kind brand style with video guidance from Nicole. Plus, you’ll also get access to Canva templates to help you create your own brand mood boards and style guide, worksheets to guide your ideas, and more!