Create a brand that’s

You paid top dollar for that beautiful, fresh, new logo and brand — and you just love it. 

But now that you have everything you’re not sure what goes where or how to get your brand out into the world more. 

Your style guide and the few design pieces you have just aren’t cutting it anymore. You need to create new + amazing things for your brand, but it all feels messy and disjointed.

You’re craving some cohesiveness and consistency, dangit.  

Put those hands up if THIS hits home:


with chemistry










What if you could...

Feel confident in your brand + and what you create to show it off
Know, without a doubt, that your target audience will find your business

Create a world-class snapshot of what you do, the impact your services or products make, and the value it will bring your people

Get your brand out there, with consistent, creative + entirely unique content

We want to help you create that kinda brand chemistry with...

Brand identities aren’t just
logos. They’re a beautiful blend of of colors, fonts, words, photos — and a little sprinkle of magic. ✨

How Does it Work?

Receive exclusive access to our super-sciency approach to creating a one-of-a-kind brand style. 

Do the work with guidance from our Lead Chemist, Nicole Yang. You’ll experiment with your formula and plug in your answers to create a rockin’ style guide. 

Learn how to make brand decisions and create your own go-to formulas for future branding work – everything from Facebook ads to newsletter opt-ins. 





The Balanced Brand Lab Kit is a do-it-yourself branding workshop where you’ll build a personalized and balanced brand formula to guide all your design decisions. Make your own style guide and find your brand’s trusty sidekicks: from the right colors, fonts, photography, and more!

What You'll Get

Walk through each component of your brand formula with us, experimenting and innovating as you go until you land on the perfect formula. These training sessions are clear, concise, and straight-up fun.

The Graphics & Icon Library With over 60 icons and decorative graphics, this library will support you, your brand, and your brand’s visual identity in a snap. (All icons and graphics are available as EPS and PNG files.)

Favorite Font Combos When it comes to your brand, it’s totally OK to pick favorites. In this kit, you’ll find our favorite combinations and style guidelines to make free Google Webfonts reflect the special spark in your brand.

4 Mood Board Templates Set the mood with these Illustrator and Canva templates. You’ll get four different mood board layouts so you can plug and play your images and choose whatever layout best suits you. Then, use your mood board to help you make decisions and get “in the mood” whenever you’re designing.

The Brand Audit Checklist Almost as fun as the vacation checklist, this easy-to-use checklist to guarantee your brand is cohesive, consistent, and fresh across all platforms and marketing materials. 


(worth over $250!)

8 Video Training Sessions

Download our step-by-step brand style guide template and watch as we guide you through the unique process of making it your own. You’ll get clear rules and our best advice for using logos, colors, fonts, photography, and graphics. (The template can be customized with Adobe Illustrator or Canva.)  

style guide template

Don't miss a single thing with these worksheets and checklists. They’ll guide your brainstorming, challenge you to identify the heart and soul of your style, and lead you through how to utilize your style guide template.

Downloadable "Lab Notes" Worksheets

This tried-and-true questionnaire will help you to discover your brand's purpose, your client's aspirations, needs, and desires, as well as the magic keywords and concepts that empower your branding process. (Magic wand and Nimbus 2000 sold separately.) 

branding questionnaire

This workshop is perfect for you if...

SPECIAL NOTE FROM NICOLE: Hi, it’s me Nicole, popping in to say: In order for this workshop to work its magic, it will require your design eye and your intuitive ability to make decisions. This workshop is the right fit for you if you’re naturally creative, have a feel for color, style, and design, and feel confident in making creative decisions.

You're not brand new to business, but you're just getting started on building your empire.

You have a logo, and you’re ready to kick it up a notch; you need more branding for more content. 

You know your way around a DIY project, and you’re not afraid to dig in yourself.

You're creative and driven; you just need an Obi Wan Kenobi to guide you in making design decisions.

You're comfortable with Canva and/or Adobe Illustrator – or you’re willing to learn. 

Nicole is bubbly, bright, and so much fun to learn from. Each video is chock full of the need-to-know, nitty-gritty info that equips you to build out your brand style guide. She talks you through her exact processes and virtually holds your hand as she walks you through the process – and then all of a sudden, you have this amazing, structured, professional brand style guide to reference. MAGIC I tell you! 

This is hands-down the BEST online course I've taken to date.

JEnna Miller

Brands aren't just about the pretty. They're about getting just the right chemistry of colors, fonts, words, photos, and a little magic. 

Imagine coming up with a great new product or service or announcement and not hesitating to announce it to the world!

Imagine saving money on designers and getting deliverables that you love the first time around. 

Imagine posting something new to your website or social feed without hesitation because you know it's true to your business and is going to look great. 

A thorough brand style guide can give you the confidence you need to make all of those things happen! I can't wait to help you finally make one that will make design decisions for you, so you can leave the insecurities in the dust where they belong.

Meet Your Lead Chemist

Hi! I'm Nicole!


Imagine having that visual love potion that will drive the best customers your way and make you feel like a straight up Casanova whenever you send people to your website or social feeds.

Get your unique formula so you can make your own brand chemistry

i want in!