Put those praise hands up if THIS sounds right to you: You loved that beautiful, fresh, new logo and brand you paid top dollar for. But since then...well, things have been a little rocky. You’re not sure what goes where or how to get it out into the world more. That “style guide” with a quick hit list of colors and fonts just isn’t cutting it for the volume of content you’re producing now. You’re craving some cohesive and consistency, dangit. (Now, how often have you caught yourself saying that.)

Finally get the formula for brand consistency

Start feeling confident

that when your target audience finds you and your business online, they’re experiencing nothing short of a world-class snapshot of your business, what it can do, the impact it will make, and the value it brings. 

Brand identities are powerful when we get just the right chemistry of colors, fonts, words, photos, and a little magic. 

A do-it-yourself workshop to build a personalized and balanced brand formula for all your design decisions. This experience was created by Design Lab’s Founder Nicole Yang; you’ll meet her and learn directly from her through this entire workshop. 

how does it work?

You’ll receive exclusive access to Nicole’s scientific method for creating a one-of-a-kind brand style. 

You’ll do the work alongside her, experimenting with your formula and plugging in your answers to a style guide template she provides for you. 

Nicole will walk you through how to make decisions, and then, how to create your own go-to formulas for future branding work – everything from Facebook ads to newsletter opt-ins. 

what you'll get

8 Video Training Sessions | Nicole will walk you through each component of your brand formula, plus share her screen with you to demonstrate how she experiments and innovates to land on the perfect formula.

Style Guide Template | Download the step-by-step template that will guide you through the unique process of creating your own brand style guide; Nicole will dish out the clear rules and her best advice for using your logo, colors, fonts, photography, and graphics together. (The template is available in Adobe Illustrator or Canva.) 

Downloadable "Lab Notes" Worksheets | Don't miss a thing when you follow the worksheets and checklists for each section. These resources guide your brainstorming, challenge you to identify the heart and soul of your style, and lead you through how best to utilize your style guide template.

Branding Questionnaire | Nicole’s tried-and-true questionnaire will help you to discover your brand's purpose, your client's aspirations, needs, and desires, as well as the magic keywords and concepts that empower your branding process. (Magic wand and Nimbus 2000 sold separately.) 

The Graphics & Icon Library | With over 60 icons and decorative graphics, this library will support you, your brand, and your brand’s visual identity in a snap. (All icons and graphics are available as EPS and PNG files.)

Favorite Font Combos | We all have favorites; here’s Nicole’s list of her favorite font combinations and styling guidelines to make those free Google Webfonts look even more on-brand - and more like you. 

4 Mood Board Templates | These Illustrator and Canva templates support four different mood board layouts so you can plug and play your images and choose whatever layout best suits your style. 

The Brand Audit Checklist | Almost as fun as the vacation checklist, this easy-to-use checklist to guarantee your brand is cohesive, consistent, and fresh across all platforms and marketing materials. 

Bonuses

STEP 1

STEP 2

STEP 3

worth over $250!

This workshop is perfect for you if...

SPECIAL NOTE FROM NICOLE: Hi, it’s me Nicole, popping in here to say this – so, in order for this workshop to work its proper magic, it needs to rely a bit on your design eye and your decision-making. This workshop is the right fit for you if you’re naturally creative, have a feel for color, style, and design, and feel confident in making creative decisions.

You're not brand new to business, but you're just getting started on building your empire.

You have a logo, and you’re ready to kick it up a notch; you need more branding for more content. 

You know your way around a DIY project, and you’re not afraid to dig in yourself.

You're creative and driven; you just need an Obi Wan Kenobi to guide you in making design decisions.

You're comfortable with Canva and/or Adobe Illustrator – or you’re willing to learn. 

Get Started for $349

Feel good about your purchase! $50 of every purchase gets donated to organizations supporting girls pursuing STEM fields!

Teach me brand consistency!

Nicole is bubbly, bright, and so much fun to learn from. Each video is chock full of the need-to-know, nitty-gritty info that equips you to build out your brand style guide. She talks you through her exact processes and virtually holds your hand as she walks you through the process – and then all of a sudden, you have this amazing, structured, professional brand style guide to reference. MAGIC I tell you! 

This is hands-down the BEST online course I've taken to date.

JEnna Miller

Brands aren't just about the pretty. They're about getting just the right chemistry of colors, fonts, words, photos, and a little magic. 

Imagine coming up with a great new product or service or announcement and not hesitating to announce it to the world!

Imagine saving money on designers and getting deliverables that you love the first time around. 

Imagine posting something new to your website or social feed without hesitation because you know it's true to your business and is going to look great. 

A thorough brand style guide can give you the confidence you need to make all of those things happen! I can't wait to help you finally make one that will make design decisions for you, so you can leave the insecurities in the dust where they belong.

Meet Your Lead Chemist

Hi! I'm Nicole!

HAPPY CLIENTS I'VE WORKED WITH

Imagine having that visual love potion that will drive your favorite customers your way and make you feel like a straight up Casanova whenever you send people to your website or social feeds.

Create a brand style that’s exploding with chemistry

i want in!

Due to the nature of this program, you'll receive immediate access to all of my best branding tips and secrets, and all of the content in this workshop as soon as content is live. No refunds will be given. Read more FAQs here.

A note on our refund policy