It amazes me how much can change and grow in a year and a half.
What started as a freelance business in January 2018 turned into this bright orange strategic design business faster than I let myself imagine.
It taught me that while the creative industries can seem overcrowded, there is still a lot of room for partners who are dedicated to providing thoughtful solutions and who are willing to get a little dirty and put in the elbow grease, research, and tinkering to get things working just right.
I started this business believing that you, as business owners, weren’t getting design that would propel you forward and amplify your message. You were just getting a lot of pretty stuff with no purpose or connection to your mission.
Over the past year, we’ve grown from becoming task-based designers dedicated to helping you get your ideas off the ground to creative partners who help you shape your mission and message in more powerful ways.
Our systems have grown with us, too. We’ve hired two design assistants so that we can put more brainpower behind our designs, we’ve added on more guidance and special perks to our packages so that you feel empowered even after we stop working together, we started our Design Hotline so that you have access to design answers and tips that shouldn’t cost you a hefty consultation fee, and we found better ways of teaching design so that you find design decisions easier to understand and execute yourself.
With all of this under our belt, it quickly became obvious that we had outgrown the little Squarespace website I created in January 2018, and were faced with two glaring questions:
This new website is part of the answer! I am so thrilled that it offers you more guidance on what the best solution is for your needs, provides resources to help you make informed decisions, and reflects our values so that you can determine if we’re going to work well together.
Websites are ever-changing animals, and I am positive that we will continue to make tweaks to better meet your needs. For this moment, though, I hope it shows you how excited we are to help you juice things up.
The other ways we’ll be improving how we serve?
Businesses who are working on brand style guides with us will now get 5 complimentary branded GIFs with their final deliverables (in addition to two existing bonuses)! This fun add-on has us giggling like fools because we can’t wait to see your GIFs pop up on Instagram stories everywhere.
Business who have design retainers will us will now get a full brand audit before we start working together, additional audits at the end of each month, and more creative guidance from us so that you’ll have a better view of how your brand’s whole design strategy intersects with your marketing efforts.
Finally, we’ve been doing a lot of research, educating ourselves on what works and what doesn’t, and listening to and observing what you need. Each step of our business onboarding process is now kicked into high gear so that it’s easier to navigate and has a more powerful impact.
THANK YOU for letting us be your design fairy godmothers, your partners, (and sometimes your therapist). But guys I’m serious. You help us all rally to do better.
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Copyright 2019 Nicole A. Yang, LLC
Monday - Thursday
She saved me from even more toil and trouble trying to bootstrap my branding and transformed my business. With her design magic, Nicole helped me bring to life a brand that I could only dream of!