August 20, 2025

. . . it’s also made me realize how much we can both grow apart from the people we once had great influence over us, and how many of our friends have stayed the same even if we haven’t seen each other in a decade.
Perhaps it’s because I’m in a new era of my life and on a quest to define a vision for the next 15 years, but it’s made me contemplate my values and revisit the kind of person I am. My friends and family all started with roughly the same beliefs, but time and personal experience have morphed us into new people . . .
You’re choosy with the stuff that takes up space in your inbox. So are we! That’s why we focus on less content with more impact. You’re not going to see us posting on social media every day, answering every DM we get, or blogging twice a week. Instead, we’re choosing to focus on what matters most to us through the intimate space of our newsletter each month. It feels more real, more useful, and more inspiring. There’s no fluff or BS.
You might like the newsletter if you like:
Honest thoughts about real issues
Design resources
Round ups of of our favorite books, shows, ideas, clothes, recipes, ect (no affiliate links, thanks kindly!)
Monthly mood boards
Design DIY tips from the pros
Real life + design-driven inspiration
Behind the scenes peeks at the studio
First-to-know updates on what’s going on in the Lab
We hope to see you there! Our next newsletter comes out in early September, so subscribe and keep your eyes peeled for happy mail! If you’d like to read the rest of Nicole’s essay on evolving labels just shoot us an email at lab@nicoleayang.com, and we’d be happy to forward along.
Happy rest of August,
Nicole and Sarah
Mood board image credits (clockwise from top left): unknown, Louisa Fantinel, Elevae Visuals, unknown, Jenna O’Brien, Veronika Berkova, unknown
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