October 18, 2024
Hi hello. Wondering what it’s like to work with The Design Lab? Look no further. Consider this your official roadmap to working with our fabulous, orange-loving team.
Let’s set the stage, shall we? You’re thinking it’s time to take the plunge and hire a professional designer. That’s so exciting! But we know it can be a big decision to make.
There are many offers out there, and quite honestly, a lot of great designers with fantastic talent! Knowing who to work with takes a lot of thoughtfulness on your end.
We want to give you the information you need upfront as you navigate this!
So whether it’s a new year coming up with lots of exciting projects in the pipelines, or you’re ready to finally implement that sister brand you’ve been dreaming about for ages, this is your starting point to see if you and The Design Lab are a match made in heaven!
1. We always design with strategy in mind (not just the pretty stuff) so that your brand can grow with you and your audience. The brands we design aren’t just our style, and they’re not rushed into a two-week turnaround period. We invest time into getting to know you and your business, and in spending the creative juices to create something amazing.
2. We want to make design as easy as possible. We’ll always provide you with guidance on how to use your brand to its best potential, from exporting files that you can use in Canva to hopping on a Zoom to answer your team’s questions about how to best format blog posts.
3. We grow with you. Unlike other brand designers, we won’t just set you loose with a logo. We help clients implement their brand, develop products, curate their social feeds, and basically anything else visual they need.
Great question. The short and sweet: we build strategic brands. Yes, graphic design is a part of that, but our approach to branding is what we like to call holistic branding. In this approach we not only take into account the visuals but also the tonal, intellectual, and interpersonal aspects of who you are (or want to become!) as a brand.
That means that in our signature offer – our Brand Style Guidance – Nicole will dig into the nitty gritty of who you are as a business. She’ll do a deep dive into your brand keywords, client persona, and brand goals and vision to create a comprehensive Guide that will bring your amazing ideas to visual life. The Guide is more than just logos, colors, and fonts. We’ll give you guidance on how to actually combine and use these elements in real life scenarios, plus pack your Guide with added visual elements (think custom shapes, patterns, icons, etc.), photography guidelines, and more.
So if you find yourself thinking, “My brand doesn’t feel fresh and true to who we are or where we’re going” you’ve come to the right spot!
Are you ready for it?? It’s finally time to BEGIN YOUR PROJECT! Hooray!
Once we’re totally sure that your brand is in tip-top shape, we’ll send you and your spankin new Brand Style Guide off into the world to do what you do best. But don’t worry. We’ll be checking in! Nicole will be looping back three and six months after your project has “officially” ended to make sure everything is working for you and that you LOVE your new branding.
Now that you’ve got your branding leveled up and your business is thriving, you realize you’ve got more niggly little design projects lurking around. What’s a business owner to do?
Call us, that’s what! Because we offer design services for your growing needs even after our branding projects have wrapped.
Design Retainers
Have a scaled business and need a designer in your pocket, but don’t need a full time hire? Our design retainer offers retainer clients prioritized design hours each month that they get to use at their discretion for any design need. We’ll turn your design to-do’s into design dones, all while keeping track of your hours and making sure the housekeeping is easy.
Design Days
Have an a la carte project? Give us a holler! We reserve a few days a month to offer Design Days, where we block off an entire day (or half day) to complete your a la carte project all in one go! Sit back, relax, and get that project done!
Sound like a dream? We think so! You might be a Design Lab future client if:
We’d love to hear from you if this sounds exciting to you! Give us a holler: can’t wait to meet you!
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