How a Business Strategist for Busy Moms Saved Time & Money on Design

One of our values here at The Design Lab is lifting up women business owners, both through our services and products and through how we give back. That’s why, when we heard what one of our Complete DIY Course Design Kit users was creating with our templates, we had to share!

If you’re a busy mom who owns a business, you’ll want to see how one fellow busy mom saved time, money, and energy with our design kits.

Meet Tracy

Tracy Stanger is on a mission to help moms make the mark they are meant to make on this world with their online, service-based businesses. She does that by making it easier for these busy, business-owning moms to do their work in less time, so they can make more money while spending more time with their families.

Part of her challenge, as a busy business-owning mom herself, was finding time to create graphics for her various offers. She was getting ready to create launch materials for her new course, Sort, Purge + Organize, when she came across a post from a friend of ours.

Megan Dowd posted about our Complete DIY Course Design Kits the day Tracy was set to prep her launch materials for the course and knew it was what she needed to make more of an impact with her launch. As she put it, “I wanted to have GOOD DESIGN but also not spend hours and hours tweaking little things in Canva.” So she purchased our Complete DIY Course Design Kit in Bold Riot — and the rest is history!

Before using our course design templates

Prior to purchasing our design kits, Tracy admits she spent way too much time on design for the simplest things (her words, not ours!). While she knew what good design looked like, she had a hard time executing it for herself. As someone who tries to teach busy moms how to work more efficiently so they have more time for themselves and their families, spending a ton of time on design just wasn’t the way for her.

After using our course design templates

After purchasing our design kits, Tracy immediately got to work — and saw results the same day. She used mockups and Instagram posts and Story templates to knock out all of her launch materials. Talk about commitment.

Since then, she’s also used the mockups and icons on all of her sales pages, which we love!

Tracy also used the workbook template for one of her most popular products — her Plan Your Year anti-hustle planner. She said, “The design hierarchy training video was super helpful for understanding the basics of design behind sharing information,” and we love how her planner turned out!

Now, Tracy is happy to say she has more free time, or at least more time NOT spent on design materials. Instead, she says, “I can just make a copy of one of the templates, tweak it with my branding, and move on.” That’s the dream, right?

She’s also managed to save money after using our design kits. “I haven’t felt the need to hire out design at all yet, because it’s so easy to do it myself. Really, Nicole IS my designer, but I can just go grab what I need when I need it.”

And last but not least, Tracy shared that the design kit really helped boost her confidence in her offers and pricing. “The mockups, icons, and templates just make everything look as professional as my work behind them, like I am paying someone behind the scenes to do all this stuff for me. Since I’m so proud of how everything looks, I am more confident about sharing it all over the place.”

At the end of the day, that’s the goal of any design, whether we create it or not; to save you time, money, and stress on sharing your big ideas.

Want to see more from Tracy? 

Want to see how Tracy uses her design kits in real time? Follow her at @tracy.stanger on Instagram. I’m in the Stories and DMs the most. Aside from great designs, she also shares daily stories and weekly posts to help us juggle business + momming.

And if you’re a busy, business-owning mama who could use some help balancing your business ambitions with motherhood, you’ll definitely want to check out her course, Sort, Purge + Organize.

If you’re reading this at the end of 2021 (or the end of any year!) and want to prep for the year ahead, her Plan Your Year anti-hustle planner is a must-grab. It helps you hit your revenue goals by planning your best path toward them with the most impactful content, products, and admin tasks for you — while saving space for downtime and rest. #YesPlease.

Want help designing your own course & graphics?

Do you have a new course, membership, digital product, or other offer coming out soon? Our Complete DIY Course Design Kits are versatile and packed with all the resources you need to make your design assets faster.

We’ve recently added even more to our kits, which means you get SO many easy-to-use templates for an uber-low price. Buy your kit now and get:

🍊  32 social graphic templates (+ a training video to help you customize them), including…

• 14 Instagram Stories templates (from title graphics to offer stacks to testimonials and more!)
• 14 square image templates
• 3 Pinterest image templates
• 1 Facebook cover template
• 2 video thumbnail templates (to use for module video thumbnails, or even the cover of your course!)

🍊  Your Course Design checklist

🍊  An 18-page workbook template (+3 training videos on how to navigate Canva and make these worksheets your own)

🍊  3 pages of additional prompt/design options for the workbook (i.e. scale ratings, multiple choice questions, flow charts, and more!)

Plus, get more mileage out of your kits with these add-ons:

🍊 12 Presentation Slide designs to match your core kits

🍊 Graphics Library with dozens of icons and illustrations to dress up your designs

Then, choose to add on additional templates and tools:

🍊 NEW! 24 pages of new PDF page designs (12 text-only and 12 with images). 

🍊 NEW! 10 PDF title pages (6 with images, 4 without)

🍊 NEW! 6 Roadmap Designs 

🍊 NEW! Font packs with 15 Canva-compatible selections and 6 Canva Pro selections (available as Traditional, Modern, Charming, and Bold packs)

🍊 NEW! Color packs that define your main colors, accent colors, call-to-action colors, and dark colors (available as Sophisticated, Soft, Fresh, and Bold packs)