July 7, 2020
You’re proud of your new course. You’ve poured all your knowledge into it, you’ve made sure it’s exactly what your customers or clients need… and you’re dang proud of it!
But now that it’s time to launch your new course, does it feel like it’s lacking a little pizazz? There are so many great platforms out there that help you bring your course to life, but all the moving pieces might feel a little zzzzzz. Boring.
So I’m going to share a little secret with you today: you can customize your course and many of the pieces that go along with it. Want to know which parts can be customized (and how)? Let’s dig in.
Like any good teacher you’re going to have worksheets for your course students, right? You can add a lot of personality and reinforce your brand with these, so don’t be afraid to customize them.
Some basic tips on how to customize your course worksheets include:
Most courses have some sort of video training element because it’s such a great way to deliver information. But if you’ve uploaded your course videos to each lesson, you may not love how they look with the first shot featured. (Why do they have to always be the most awkward shots?!)
So to eliminate that frustration, you can actually customize your video thumbnails and end slates, or the first and last “slides” students see when they watch your video. Video thumbnails can be uploaded to your course platform so you get a beautifully designed shot that looks professional and shows a pop of branding as students scroll through the course.
To customize your video thumbnails, you’ll need:
The days of terrible PowerPoint templates are long gone, but slides are still a super valuable tool to use in your course. Whether you create a recorded video with slides or include slides from previous trainings in your course, spiff them up a bit!
Ensure your slides tell a story and keep your students’ interest with these tips:
You have to tell your subscribers about this awesome new course you created, so why not make the email look freakin’ amazing before you hit send? Using a pop of color, your course name, and even your course logo (if you have one), you can make a newsletter header just the right size for your course promotion emails. You can also use this same header to communicate with students, so they know that the email is related to the course they’ve recently joined!
Here are a few elements of a successful course newsletter header:
You know that feeling when you purchase a new course or program and you’re just so dang excited to get started? Imagine if you had something to share on social media to tell people how excited you are. That’s why I love creating social share graphics for courses — they’re just a fun way to share in the excitement!
If you want to create social share graphics for your course students, here are a few fun ideas to try:
You and I both know your course is packed with juicy resources and some extra-special bonuses, but does your audience? To show everything that’s included when a student joins, you can create a course mockup.
These are jazzy images that basically highlight the different elements of your course, and include desktop shots, worksheets, bonuses, and more. You can customize mockup images easily by using screenshots of your course, your video thumbnails, and images of all your beautiful worksheets!
One word to the wise, though? Make sure you find a mockup template that can be 100% customized. You’ll also want to make sure that you:
Once a student has purchased your course, you want to make sure they get a confirmation email that lets them know how to get started. These are usually standard with your email provider or course platform, and they can be a little… cookie-cutter. Whomp whomp.
Instead of delivering a generic confirmation email, customize yours in ways that reflect your brand and make your new student feel just as excited as you are! Here are some of my favorite tweaks:
Customizing the different elements of your course is the best way to make it look as good on the outside as it is on the inside. But that doesn’t mean it’s super easy to just *POOF* customize all the graphics and materials you’ll use.
If you’re reading this thinking, “Gee that’s great, but how the heck am I supposed to actually create all this stuff?” I hear you. Designing course materials and promotional graphics might feel like a whole ‘nother project, and you just finished one!
That’s where the Complete DIY Course Design Kit comes in.
The Complete DIY Course Design Kit has everything you need to make your course look professional, on-brand, and as smart as the content inside it. You’ll also get your graphics designed in less time and with less drama because all templates are 100% customizable, using just a free Canva account! (Yes, for real!)
All you have to do is choose your design pack and get started.
A bunch of goodies! Like…
✴️ 32 social graphic templates (+ a training video to help you customize them), including…
✴️ Your Course Design checklist
✴️ An 18-page workbook template (+3 training videos on how to navigate Canva and make these worksheets your own)
✴️ 3 pages of additional prompt/design options for the workbook (i.e. scale ratings, multiple choice questions, flow charts, and more!)
The best part? Each element of these templates is editable. No random icons you don’t want, no stock photos that are totally off-brand. Just your course, your content, and beautiful design. Easy peasy! Plus, you can easily resize any of these designs to fit your needs.
Want to start customizing your course today, but don’t want more work (or late night crying sessions)? Check out the Complete DIY Course Design Kit. You can choose from five bold design packs and get everything you need delivered right to your inbox today!
Copyright 2021 Nicole A. Yang, LLC
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