February 28, 2020
We’re on a mission to make design easier! Every week, we answer a question from our Design Hotline— an Instagram line where we walk you through your biggest design questions! Here’s a submission we recently answered.
Beryl Clothes created this graphic, but felt like they needed a little help creating harmony between the fonts and spacing.
The most helpful tip for this and most graphics is: Make the most important words, the BIGGEST words.
When you’re trying to make an impact, making certain words larger or smaller really helps with readability, understanding, and aesthetics. This is true even for a phrase or sentence.
Another helpful tip is to say it out loud. What word(s) do you emphasize?
After resizing the text, the viewer can clearly understand the message you are sending to them.
Bonus Tip: This sizing manipulation is also an easy way to nest type and make things look polished and balanced.
Stuck on a design project and want to submit a question to The Design Hotline? Follow me on Instagram @NicoleAYang and send me a DM with your question. Remember — send me a photo or screenshot of the project you’re working on. Depending on the volume of requests I receive not all submissions will be answered. By submitting, you are giving me permission to repost your question on my Stories.