January 16, 2020
WHAT WE CREATED
A refreshed logo, color palette, type styles, iconography and graphic illustrations, patterns, and a full style guide outlining color usage and combinations, typography usage and combinations, graphic element usage, and photography styles
She is excited about all the possibilities of her business and enamored with the lifestyles of successful entrepreneurs. She equates running a business with freedom, little luxuries and rewards, but she feels lost in a sea of business-optimization options and isn’t sure if the entrepreneur dream is possible anymore. She highly values her autonomy and freedom, but feels frustrated that there isn’t a solution custom-fit to her and the way she wants to grow her business. She simply wants to grow her business into an empire that serves her long-term goals, to go to work feeling comfortable and confident in the things that set her apart, and to spend her free time with people she loves.
Rebel against the “shoulds”; bravely go all in; fun, lighthearted, bouncy, creative, empowering, trustworthy, supportive, bespoke, customized
Playful, punchy, feminine. Feels bright, inspiring and brave. A monochromatic green/blue base gets punched up with spots of yellow, pink, and persimmon. The simplified color palette opens up room for bouncy and lyrical typography, depending on it for the basis of the brand design. Look relies on clean lines and shapes, color-blocking for added dimension, and a possible subtle patterns.