All She Wrote Notes

WHAT WE CREATED

A color palette, type styles, graphic illustrations, patterns, and a full style guide outlining color usage and combinations, typography usage and combinations, graphic element usage, and photography styles

CLIENT PESONA

She’s a teacher who closely identifies with everything Enneagram 2. She’s creative and loves to add her handmade touch to everything. She’s on a budget, but she loves spending her money on gifts for friends and weekends tailgating with her husband. She’s strong in her faith, a lover of themed parties (or any party, really!) and most wants to be known for the joy she brings to the world.

BRAND KEYWORDS AND PHILOSOPHY

Spread happiness like confetti; turn your mistakes into confetti; happy, fun, approachable, party, fun, creative

BRAND STYLE

Modern + Playful + Whitespace + Color-blocked; clean lines and modern fonts mix with confetti-smatterings and fun hand-lettering. Will balanced the use of colorblocking and multicolors with the use of whitespace for breathing room.