December 17, 2019
We’re on a mission to make design easier! Every week, we answer a question from our Design Hotline— an Instagram line where we walk you through your biggest design questions! Here’s a submission we recently answered.
Another kind of graphic that can be tricky is Facebook ads. This example is from Candice Coppola who wanted to know how she could optimize her show graphics so that she could also use them as Facebook ads.
Tweaking ads for Facebook can be a little tough since they require only 20% of the ad to be text in order to reach the most people. Try to distill the text down to either a really interesting quote or to a takeaway (“mindset shifts to SCALE YOUR BUSINESS with Heather Crabtree”). Try to signal the part that needs to be played up (either by scaling it up, making it bolder, all caps, etc.)
It can also be helpful to put pull quotes or headlines on the right or left of the graphic (with the photo on the opposite side). This will “package” your text into a smaller areas so it’s both more eye-catching and readable.
Look at how much better this ad looks after just those two tweaks!
The text could be reduced even further, if needed, by saying: “Kristy Rice: How she CREATED A MOVEMENT, published 8 books, and licensed her artwork”.
Stuck on a design project and want to submit a question to The Design Hotline? Follow me on Instagram @NicoleAYang and send me a DM with your question. Remember — send me a photo or screenshot of the project you’re working on. Depending on the volume of requests I receive not all submissions will be answered. By submitting, you are giving me permission to repost your question on my Stories.