December 3, 2019
We’re on a mission to make design easier! Every week, we answer a question from our Design Hotline— an Instagram line where we walk you through your biggest design questions! Here’s a submission we recently answered.
Jess Jordana created a freebie to boost her lead generation, but felt like it “just needed more”.
The first thing that will help is to highlight “True Brand Voice” by making it larger. This helps to pull out the biggest takeaway of the message. It is also helpful to scale the other text down in size and even change the font for more contrast!
Next, add a call to action! How should the audience respond to the message? What should they DO? In this case, adding “Download the Guide” is the perfect way to guide the viewer.
Just a few small tweaks and this already looks and feels much better! Different sizes and font styles help the viewer to easily spot the most important information right away.
Bonus Tip: Adding a sneak peek of your freebie is really helpful! Another graphic that follows this one (whether a video of your scrolling through, or a mock-up of the pages,) would get people enticed!
Stuck on a design project and want to submit a question to The Design Hotline? Follow me on Instagram @NicoleAYang and send me a DM with your question. Remember — send me a photo or screenshot of the project you’re working on. Depending on the volume of requests I receive not all submissions will be answered. By submitting, you are giving me permission to repost your question on my Stories.