March 20, 2018
This is the question I get asked most often. And no wonder! Your brand was probably equipped with a logo, a color palette, and some fonts when you launched, but then that’s it. You were left guessing on the parts of your business that you touch the most — your blog, your Pinterest graphics, and your social feeds.
So, how do you keep your brand consistent on a day-to-day basis without overdoing it?
First, let’s get something out of the way. I’m going to assume you were give a brand board like the one above and you’re consistently using the same fonts and colors across your website, your business stationery, and other graphics you (or a designer) create.
Brand boards don’t take you very far, though. For us to discuss brand consistency, we have to expand our idea of what a brand is.
Truth-fact: People don’t follow you because they love your brand.
Another truth-fact: They follow you because you represent they lifestyle want and the person they want to be.
Consistency means showing off that lifestyle, not showing off your brand.
Consistent and fresh branding is a bit of an art, but there are three key things that I think make a world of difference as you’re getting started. I shared them (plus my best tips for finding those components in your own brand and executing them on your social platforms)in my last newsletter!
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