March 15, 2021
Since we named our first-ever recipient of the Minority Womxn’s Business Grant in late 2020, the Design Lab and grant participants have been hard at work! As we announced on Instagram, our winner is none other than Posterity Paper, run by Tiffany Grimes.
Tiffany founded Posterity Paper in honor of her late grandmother, who always had a card for every sentiment and any occasion. During our grant discovery process, we saw how much Tiffany had already poured into her business, and just how much potential there was for her to grow!
Her cards bring in a touch of nostalgia and humor, with modern designs and colors that stand out from your standard “stock” (yes, pun intended). From a design perspective alone, we knew that the potential for her brand would be so fun to explore and play with.
Over the last three months, we’ve been lucky enough to get to know Tiffany even more, and to start exploring how our individual talents can support the growth of her business.
The grant team — comprised of Nicole Yang, Latasha Doyle, Myrna Daramy, Nicole Boucher, and Yasmine Spencer — dug into the nitty-gritty details of Tiffany’s business before the end of the year. We:
Of course, here at the Design Lab, you know our focus is on the juiciest bits: the branding and creative guidelines!
As of the end of February 2021, Nicole has worked alongside Tiffany to:
Throughout the rest of March, we’ll be working on fine-tuning the final versions of the web copy, website design, and photography. Once all of those magical ingredients come together, the final refresh can be complete! We’ll be sharing sneak peeks of the brand launch on Instagram, so make sure you follow us!
Once all is said and done, Tiffany will not only have a gorgeous brand that helps elevate Posterity Paper in the greeting card & stationery space, but also:
We started this grant program to help a minority, womxn-owned business grow. With all of these pieces coming together, we’re so excited to see where Posterity Paper goes from here! We’re not done yet, though. We plan to finish the entire project, from branding and website design to streamlined systems for Tiffany, at the very end of March. Launch week is slated for early April! Follow along on Instagram — and don’t forget to follow Posterity Paper, too. Exciting things are coming!
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