Staley Scalera

WHAT WE CREATED

A logo, color palette, type styles, graphics, and a full style guide outlining color usage and combinations, typography usage and combinations, graphic element usage, and photography styles

CLIENT PERSONA

He/She is an industry-influencer. They run their online business with a sense of responsibility and leadership, wanting to understand every process. They pride themselves on being game-changers, welcoming creative solutions and unexpected ventures. They value others’ expertise and are willing to pay for something to get done right the first time.

BRAND KEYWORDS/PHILOSOPHY

The anti-lawyer lawyer Practice creative solutions Simplify the legal ish Marriage between experience and hip creative A job well done is when clients leave feeling less scared, more engaged and joyful Sharp, creative, hip, experienced, trustworthy, high quality.

BRAND STYLE

Fresh, vibrant, and polished. Cooler colors communicate security and steadiness, while bolder and darker greens and blues imply trustworthiness and knowledge. Bright colors, pops of chartreuse, and modern layering give this brand a creative edge, while traditional fonts and clean lines provide gravitas and security.