January 16, 2020
WHAT WE CREATED
A logo, color palette, type styles, graphics, patterns and a full style guide outlining color usage and combinations, typography usage and combinations, graphic element usage, and photography styles
She’s won’t be the sidekick in her own life and is prepared to take control of her future. She won’t settle for a life without joy and started her business in order to live her best life. Her career has been rewarding, but she never knew how fulfilling it could be until she created her own job and did it her way. Because of this, she doesn’t mind embracing the fact that she’s a woman in business. She boasts both emotional intelligence and business acumen and thinks that both are made stronger by the other. She loves supporting other women and empowering others, but is still only hitting the surface of her potential to change lives. She’s looking for business solutions that ACTUALLY WORK because she didn’t create her 6-figure business to be locked down by administrative tasks. Her ultimate goal is to create an efficient business that helps others without sacrificing herself or her family life.
Dependable + Supportive Inspiring + Magical Feminine High quality Orderly
Magical, feminine, orderly, and sophisticated. Neutral colors feel organized and high quality. Pops of magenta and indigo infuse the brand with a sense of fun and femininity. Clean lines and monoline artwork are both playful (playing on the idea of software as a puzzle) and streamlined (to nod back to orderliness and dependability). Smart uses of gradients in select places create a dreamy effect, type shaped in waves or arches feel like cogs or puzzle pieces.