March 6, 2019
A logo and favicon; color palette; type styles; graphic elements; pattern; iconography; full style guide outlining color usage and combinations, typography usage and combinations, graphic element usage, and photography styles
She’s a rising business owner with a clear vision of where she wants her business to be and how she wants to impact the world. She’s intelligent and determined, but lacking the expertise and time to dictate her scaling strategy. She is kind and values community, doing business from a place of service. She wants to work with and support business owners who do this, too, and who can show her how to do business even better.
We’ve got numbers to back us up — our strategies are proven models for success. We are heart and customer-centered. Our goal is a happy client base. Where domestic goddess meets businesswoman; logical and structured; playful; trustworthy and relatable; high quality, high value; clean and straightforward
Your ideal client’s big sister — easy to talk to, but a bit aspirational. Deep jewel tones imply structure and expertise, softer tones imply friendliness and empathy. Pops of yellow is perfect for infusing a bit of playfulness and confidence to the brand without going too bold.