January 9, 2019
Have you ever wondered how some companies keep their content and social feeds looking super professional and consistent? The key is that they’ve taken the time to define their style and write down specific guidelines and rules for how to execute this vision day in and day out. Think just because you’re a one-woman show that you can keep those thoughts in your mind palace? Think again. We make decisions every day that can eventually take a detour from our initial vision. Keeping a brand style guide at your disposal ensures that you always measure your decisions up to your brand standard and that your teammates are empowered to make those same decisions!
Here are 5 things your Brand Style Guide should include:
Each brand is different and requires guidelines specific to the way they run their business. Have sub-brands, courses, or products that need specific style rules outlined? Add ’em! Have a specific way that you create Pinterest graphics, or use your icons? Add it! While making these style decisions might sound a little daunting, getting started on what you do know can be so helpful in making sure you and your team are always sticking to the path that aligns with your vision.
Need in-depth guidance on how to put together your own brand style guide? Get The Balanced Brand Lab Kit, where I’ll provide you with a style guide template to edit and give you video training sessions on all the nuances of each section!