January 7, 2018
Client: Cultivate What Matters
Goal: Create an art direction for a product launch campaign for the PowerSheets Goal Planner; create a sense of joy and fun around goal-setting; empower women to feel confident and capable of making change in their lives; display the product in a purposeful environment that suggests growth and positive change. The finished images were styled and designed to transition into holiday promotions and ongoing goal-setting education.
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