Introducing the Balanced Brand Lab Kit!

There was a time earlier in my career when I used to look to fancy brand designers a little green with envy. They were producing gorgeous logos, working with brands that I admired, charging a dime, and taking long vacations. Get paid to make beautiful things every day and then take a tropical vacation? Sounds good.

Now that I’m more experienced and have had dozens of my own clients under my belt, I see that often, when things are pretty and sparkly on the outside, there’s not much going on on the inside.

Having worked with so many clients on not just branding, but their everyday design needs, I see where these pretty branding packages are lacking. I see clients like you being thrilled with the gorgeous logo and the new “style guide” …that is, until you have to start creating content with it and find that things are actually pretty sparse.

Where’s the direction on how to use those brand colors together? What about those fonts? What about when you’ve created four dozen Pinterest graphics that all look identical and you don’t understand why other brands don’t have this problem?

I now go through a specific process for all of my branding clients that provides them with a formula for using the colors and fonts that are given to them, and I want you to have it, too!