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What we created:

A logo and favicon, color palette, typography list, brand board

Client Persona:

She’s a go-getter in every area of her life, and strives for excellence. Though she works hard, she places equal value on travel, learning, and a glass of rosé with her girlfriends. Her multidimensionality is what makes people gravitate toward her. She cares about current events and the environment and wants to affect the world positively. She never hides her femininity and sees it as an extension of her personality and capabilities. She most wants to be known as an expert in her field, but also a stylish, fun, and smart woman.

Brand Keywords/philosophy:

Sustainable fashion can be affordable; high quality is not reserved for the 1%; good decisions should be easier to make; Beryl is confident, fun, feminine, proud, and classic

Nicole Yangbranding