Northpoint Eye Studio
What we created:
A logo and favicon; color palette; type styles; patterns; full style guide outlining color usage, typography usage, and pattern usage
Vintage aesthetics imply old-school values and customer service, organic and distressed shapes communicate a reverence for local businesses and fine craftsmanship, neutral tones with pops of color marry values with excitement and freshness.
Create a brand that serves clients who are focused on family and living in a safe environment. They support small, local businesses and value quality and storytelling. The end result includes vintage aesthetics, organic and slightly distressed shapes, and neutrals paired with earthy colors to imply authenticity.