Joslyn Chase Personal Styling

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What we created:

A logo and favicon; color palette; type styles; patterns; and a full style guide outlining color usage, typography usage, pattern usage, and social and web graphic styles

Client Persona:

She splurges on classic pieces and big adventures. Nora is lighthearted and spirited, and can socialize with everyone, whether in a group of socialites or with the locals in a faraway place. She chooses simplicity, but in a bold and dramatic way.

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Brand Style:

Whimsical, but grounded in traditional type faces and simple layouts. Marked by black, white, pops of color, and geometric patterns used in bold ways

GOAL:

Make high-fashion confidence attainable for busy moms and young professionals; educate audience in making budget-friendly options glamorous and finding joy in bringing glamour into the everyday. The brand aesthetic is whimsical, but grounded in tradition. It's marked by black, white, pops of color, and geometric patterns used in bold ways, all with the intention of bringing joy and strength to personal style.

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Nicole Yang