Joslyn Chase Personal Styling

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CLIENT: Joslyn Chase Personal Styling

GOAL: Make high-fashion confidence attainable for busy moms and young professionals; educate audience in making budget-friendly options glamorous and finding joy in bringing glamour into the everyday. The brand aesthetic is whimsical, but grounded in tradition. It's marked by black, white, pops of color, and geometric patterns used in bold ways, all with the intention of bringing joy and strength to personal style.

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View a selection of pages from the style guide below.

Nicole Yang