Cultivate 2017 PowerSheets Launch

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Client: Cultivate What Matters

Goal: Create an art direction for a product launch campaign for the PowerSheets Goal Planner; create a sense of joy and fun around goal-setting; empower women to feel confident and capable of making change in their lives; display the product in a purposeful environment that suggests growth and positive change. The finished images were styled and designed to transition into holiday promotions and ongoing goal-setting education.

Cultivate What Matters PowerSheets
Cultivate What Matters PowerSheets
Cultivate What Matters PowerSheets
Cultivate What Matters PowerSheets
Cultivate What Matters PowerSheets
Cultivate What Matters PowerSheets.jpg
Cultivate What Matters PowerSheets
Cultivate What Matters
Cultivate What Matters PowerSheets
Nicole Yanga la carte