How to Keep Your Brand Consistent Across Platforms

This is the question I get asked most often. And no wonder! Your brand was probably equipped with a logo, a color palette, and some fonts when you launched, but then that's it. You were left guessing on the parts of your business that you touch the most — your blog, your Pinterest graphics, and your social feeds.

So, how do you keep your brand consistent on a day-to-day basis without overdoing it?

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First, let's get something out of the way. I'm going to assume you were give a brand board like the one above and you're consistently using the same fonts and colors across your website, your business stationery, and other graphics you (or a designer) create.

Brand boards don't take you very far, though. For us to discuss brand consistency, we have to expand our idea of what a brand is.

Truth-fact: People don’t follow you because they love your brand.

Another truth-fact: They follow you because you represent they lifestyle want and the person they want to be.

Consistency means showing off that lifestyle, not showing off your brand.
 

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Consistent and fresh branding is a bit of an art, but there are three key things that I think make a world of difference as you're getting started. I shared them (plus my best tips for finding those components in your own brand and executing them on your social platforms)in my last newsletter!

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Nicole YangComment